Siyago a local company,Ethiopia's hopeful booking engine enters market. The local company focuses in Ethiopia and targets all small and big hotels, guesthouses,resort and lodges and hotel apartments. Siyago is a new local company established in October 2015, in Addis Ababa, Ethiopia. Siyago as a local company and it is the first local company in Ethiopia in online tourism; it mainly focuses on online hotel reservations and online event arrangements. Ethiopia has potentially high number of unique places to visit and it is becoming hub for African diplomacy as a result there is high demand for local company for online tourism and online hotel booking system.
Hotels in Ethiopia are growing fast both in number and quality as a result Siyago is planning to become number one hotel booking player in the country, Ethiopia. Currently Siyago is focusing local in the nation and it has listed so far more than 55 hotels in Addis Ababa and it around, but having using local potentials.
In Ethiopia there are around 2000 hotels including one start hotel and five star hotels. This is really a big market for siyago that is why they are just working hard with professional business management to make siyago hotel portal to be number one choice in nation. Siyago is also planning to expand to neighbor countries with an aim of bringing easy and transparent hotel booking to an even wider audience across the Africa continent. Though Siyago comes with great business plan, it faces some challenges that are beyond its capabilities. Software expert at Siyago explains in their demo presentation in the launching ceremony that in online booking system, unless the booker is paid, you cannot be sure, to make sure and confirm the booker, it would be necessary to have an online payment gateway to confirm every bookers request this makes our system a little bit hard to manage online users.
Ethiopia does not have online payment gateway system and the worst thing is that it does not support any local company to have account in other countries that have online payment gateways. So now we are asking the government to adjust such online payment as soon as possible as this is not only siyago online services plc matter but it is a matter of many companies in Ethiopia. According Ethiopian tourism ministry,Ethiopia is one of the top tourist destination in Africa but still there a lot of tasks that should be done to increase the number of tourists and foreigners coming to Ethiopia.